Want to know how to exercise without losing your breastmilk supply?

Check out our Postpartum Fitness Guide for the answer PLUS get your unique code for FREE shipping.

Want to know how to exercise without losing your breastmilk supply?

Check out our Postpartum Fitness Guide for the answer PLUS get your unique code for FREE shipping.
“The most supportive bra I’ve ever worn and I didn’t take it off all day!!” – Angela (10E) Mother to Three

From Gym Time to Nursing Time, Feed Baby Easy

Introducing Free to FeedTM, the Nursing Sports Bra.
A high impact, bounce reducing nursing sports bra made for active breastfeeding mothers so your body can be celebrated, not punished.

From Gym Time to Nursing Time, Feed Baby Easy

 

 

 

 

 

 

 

 

 

 

Introducing Free to FeedTM, the Nursing Sports Bra.

A high impact, bounce reducing nursing sports bra made for active breastfeeding mothers so your body can be celebrated, not punished.

Designed for the Active Breastfeeding Mother, The Free To Feed Bra Has You Covered

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High Impact & Bounce Reducing

The Free To Feed Bra has been purposefully designed for high impact activities including running, jumping and even horse riding so you can be confident that not only are your breasts protected but so is your milk.
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Flattering Smooth Shape

Free To Feed helps you to avoid the dreaded uni­boob with smooth molded cups that lift and separate breasts to help you feel like the woman you have always been.
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Feed Baby Easily

With nursing clips and roll down cups, feeding your baby at any time of the day, no matter what you’re doing has never been easier.
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Encapsulation, not Compression

Unlike other popular sports bras on the market, Free To Feed has been designed to enclose your breasts so they are protected, rather than providing support by squashing your breasts into your chest. This allows for better milk flow for your baby, breast volume fluctuation as your milk comes and goes, all while avoiding blocked milk ducts and possible mastitis.
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Fully Customisable

Free To Feed has a 6 position and 4 eye­-and­-hook back clasps as well as adjustable back sliders and a racerback conversion clip which means not only can you adjust your bra to fit your changing body from pregnancy right through to years postpartum, but keep stylish no matter what you choose to wear.
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Cleavage Coverage & Support

Don’t worry about having to hold your girls down from popping out of your shirt, with the beautifully designed cleavage coverage, avoid vertical displacement and embarrassing moments with confidence and grace thanks to superior cleavage support.

Designed for the Active Breastfeeding Mother, The Free To Feed Bra Has You Covered

R

High Impact & Bounce Reducing

The Free To Feed Bra has been purposefully designed for high impact activities including running, jumping and even horse riding so you can be confident that not only your breasts are protected but so is your milk.
R

Flattering Smooth Shape

Free To Feed helps you to avoid the dreaded uni­boob with smooth molded cups that lift and separate breasts to help you feel like the woman you have always been.
R

Feed Baby Easily

With nursing clips and roll down cups, feeding your baby at any time of the day, no matter what you’re doing has never been easier.
R

Encapsulation, not Compression

Unlike other popular sports bras on the market, Free To Feed has been designed to enclose your breasts so they are protected, rather than providing support by squashing your breasts into your chest. This allows for better milk flow for your baby, breast volume fluctuation as your milk comes and goes, all while avoiding blocked milk ducts and possible mastitis.
R

Fully Customisable

Free To Feed has a 6 position and 4 eye­-and­-hook back clasps as well as adjustable back sliders and a racerback conversion clip which means not only can can adjust your bra to fit your changing body from pregnancy right through to years postpartum, but keep stylish no matter what you choose to wear.
R

Cleavage Coverage & Support

Don’t worry about having to hold your girls down from popping out of your shirt, with the beautifully designed cleavage coverage, avoid vertical displacement and embarrassing moments with confidence and grace thanks to inferior cleavage support.

Redesigned with Effortless Breastfeeding and Ultimate Support In Mind for the New Mother the Free To Feed Nursing Bra, Ticks All The Boxes.

The Front

The Front

NURSING CLIPS

The Free To Feed clips are easily able to be undone and re­clipped back into place with just one hand

HIGH PERFORMANCE FABRIC

No matter the temperature or workout, the moisture wicking and odour resistant fabric moves sweat away from your body to keep you dry to avoid chafing and irritation

LOW DESIGNED FLEXI-WIRE

No rigid underwires or warping here, the flexi­wire provides bottom end support that holds shape even after the bra ­cup has been rolled down for feeding, and with unique stitching it, maintains the position of the wire throughout the lifetime of the bra

FULL COVERAGE

Fashionable powermesh and moisture wicking material over your cleavage for bounce reduction without compromising breathability

MOLDED CUPS

The smooth molded cups lift and separate your breasts, as well as providing encapsulation for superior breast and milk protection

WIDE PADDED STRAPS

Disperses impact and fits comfortably on shoulders to assist in positive back support and weight distribution

The Back

The Back

RACERBACK CONVERSION CLIP

You get to choose the way you wear your bra depending on your style of choice for that day be it active wear, work wear or everyday wear

ADJUSTABLE BACK STRAPS

Get your perfect fit with premium sliders so you don’t have to worry about falling or digging straps

POWERMESH ZONES

Moisture wicking and odour resistant fabric and mesh in the most heat producing areas to move the moisture away from your body and to keep you cool and provide relief in the hottest of environments

6 EYE­-AND-HOOK BACK CLASP POSITIONS

With 6 adjustable sizes and 4 eye­hooks, you can be confident to know that no matter how much your body changes, Free To Feed will be there with you all the way

DUAL LAYER BACK SUPPORT & WIDE BOTTOM BAND

Free to Feed keeps in place and snug to your body by the widest bottom band on the market as well as an innovative strap support system that doesn’t yank the bra up when adjusting your sizing

INTERNAL 'A' FRAME

Working with the flexi­wire, the internal A­-Frame helps to keep top end support and shape as well as providing modesty while feeding

Mother Connection Uses Innovation And Science to Bring You A Bra That Connects You To What You Love Most

Our Story

As the creator of Free To Feed I struggled to find a sports nursing bra that not only was easy to use, but was comfortable and didn’t make me feel like I was detached from who I used to be. There’s no doubt that becoming a mother is one of the greatest privileges and challenges a woman can ever face, and much of that comes down to having to rebuild ourselves from who we were and embrace our new ever changing lives with our newest bundle of joy.

I needed support in more ways than one but every bra I tried lack the most important aspect I craved, to feel like a strong mother and independant woman.

Before Free to Feed I felt the weight of the stress and anxiety as I wasn’t able to focus on the joy of breastfeeding because I was spending my time adjusting myself and my bra in order to have a strong flow for my newborn, as well as modesty and comfort for myself. I felt like no matter what bra or crop top I tried ­or even a combination of both ­it wasn’t good enough, I looked like something the cat had just dragged in and my self confidence hit rock bottom.

I was missing a great opportunity to bond with my baby, and I wasn’t alone. After speaking to a global audience of women it became very clear we all wanted the same thing, connection. That’s why I invented Free to Feed.

Not only have I designed the most supportive, evolving, and fashionable nursing sports bra on the market, but I have been able to create it in a way that helps me reconnect to my ‘self’ which has dramatically improved my confidence. Now showing up to my baby and life as the mother and the woman that I want to be.

Free to Feed is a breast above the rest making anything in comparison look like a glorified crop top. The design has been created with scientific backing for you to feel free to feed without the restrictions and limitations that current nursing bras offer.

The best thing about Free to Feed is that you don’t need to be an athlete to feel and reap the benefits. Motherhood is a sport in and of itself, and no matter what activity you are doing, your breasts and the liquid gold they hold are going to be supported and protected at all times.

Everything about Free to Feed has been carefully considered and rigorously tested to give you everything you want and need in a sports nursing bra.

Free to Feed is the only sports nursing bra on the market to take care of the most important aspect of being a breastfeeding mother, having a joyus and stress free breastfeeding experience.

By encapsulating the breasts instead of compressing tightly to the chest, you’re allowing for better milk flow for your baby when nursing. You’re also allowing for breast volume fluctuation as your milk comes and goes, all while avoiding blocked milk ducts and possible mastitis which for a breastfeeding mother is a really painful nightmare.

The width of, and the adjustability of the strapping, the conversion clip, as well as the 6 different positions on the 4 eye­-and-hook clasps means that not only can you change the look of the bra depending on what you’re wearing, but you can adjust the fit comfortably as your body evolves.

By replacing the uncomfortable underwire with flex­iwire, including a wide bottom band, along with a far superior full coverage design, you can be assured your breasts will stay in place while keeping the support where it is needed, around your body and not putting pressure on your breast tissue. With this level of support you can avoid vertical displacement and embarrassing moments whether you are reaching into the bottom of the pram or running a half marathon.

Free To Feed is the sports nursing bra every mother who desires to feel connected to herself as a woman and her baby as a mother, needs, no matter her level of activity. It’s your right to feel amazing, have unwavering support, and feel Free To Feed.

Design for Both The Pregnant and Postpartum Mother, Free to Feed Evolves With You Even As Your Body Changes.

Design for Both The Pregnant and Postpartum Mother, Free to Feed Evolves With You Even As Your Body Changes.

Free To Feed Sizing Guide

Free to Feed has been design with both the pregnant and postpartum mother in mind. As your body invariable changes throughout pregnancy and postpartum we understand that your ribcage and size will expand and retract. This is why Free to Feed has a generous 6 position, 4 eye­-and-­hook back clasp band to move with you. The size range shown in the Underbust column above shows the flexibility in the fit of each size that allows for changes in your body as a result of exercise and postpartum changes.

For pregnant women, you want a size that is going to fit comfortably on the loosest hook which will allow for when your ribcage retracts after you’ve had your baby. This gives you the opportunity to bring your sizing in while still fitting beautifully around your body.

For all postpartum and nursing mothers, you want a size that is going to fit comfortably around the third hook. This will allow room for your body to shrink as a result of changing hormones, losing weight due to breastfeeding, and any to all the activities you’re doing, high impact or otherwise.

When properly fitted, Free to Feed will provide the high impact, bounce reducing support your milk­filled breasts need and deserve.

How To Measure For The Perfect Fit

Step 1 – Measure Your Underbust

While not wearing a bra, or while wearing a non­padded bra, measure around your body at the bottom of the bra band, directly under your bust. The measuring tape should be level and very snug.

Step 2 – Measure Over Your Bust

Measure across the fullest part of the breast, at the point where your nipples are.

Step 3 – Find Your Size

Using your measurements and the chart above, identify your perfect Free to Feed bra size.

Important: Please note that our sizing chart is in centimeters, not inches.

A Note On Production

After 10 months of researching, designing, developing, testing and making of Free to Feed, the nursing sports bra we have now completed our very first production run of sizes 10DD, 12DD, 14DD and 16DD. So if you are a 10, 12, 14 or 16 DD please visit www.motherconnection.com.au/preorder to get your Free to Feed today as limited stock is available.

Not a DD? No worries. We have production lined up and ready to go for the remaining sizes (D, E, F, G & H), but as a relatively new brand we need to guarantee certain production minimums. That is where you come in. By signing up here you will let us know you are ready to get your size and we can let you know as soon as we go to production…so you’ll be the first to get your hands on Free to Feed, the nursing sports bra. We cannot wait to bring this product to market and thank you for your support.

 

Free to Feed is proudly Designed and Made in Australia.

 

 

 

 

 

 

 

 

 

 

 

 

 

The Bounce Test

We put our money where our mouth is when it comes to support, and after vigorous testing our final product is virtually unwavering. Check out this short video clip of our model bouncing to prove how well your breasts are protected during activities. Our model is wearing the 12DD Free To Feed nursing sports bra.

If video doesn’t load, view bounce test here.

Frequently Asked Questions

Frequently Asked Questions

Why does Free to Feed have a flexiwire? Isn't that a no-no?

Through our extensive research and development of Free to Feed, we discovered that the addition of a flexiwire not only helps the bra to keep it’s shape but also provides superior support that your breasts need and deserve.

Many new mothers may have concerns about wearing an underwire bra while pregnant and nursing. The concern is that the rigidity of the wire could impact your breast tissue, blood flow and your milk ducts leading to clogged ducts or even mastitis. However, there is no evidence that (correctly fitted) underwire bras are linked to blocked milk ducts and other lactation problems.

By replacing the traditional uncomfortable underwire with a flex­wire and including a wide bottom band, along with a far superior full coverage design, you can be assured your breasts will stay in place while keeping the support where it is needed, around your body and not putting pressure on your breast tissue. With this level of support you can avoid getting knocked out by your ‘girls’ and can exercise in comfort knowing your milk ducts are not being impacted.

Can I wear Free to Feed bra while pregnant?

Absolutely! Free To Feed has a 6 position and 4 eye­-and-­hook back clasps as well as adjustable back sliders and a racerback conversion clip which means not only can can adjust your bra to fit your changing body from pregnancy right through to years postpartum, but keep stylish no matter what you choose to wear.

For pregnant women, you want a size that is going to fit comfortably on the loosest hook which will allow for when your ribcage retracts after you’ve had your baby. This gives you the opportunity to bring your sizing in while still fitting beautifully around your body.

For all postpartum and nursing mothers, you want a size that is going to fit comfortably around the third hook. This will allow room for your body to shrink as a result of changing hormones, losing weight due to breastfeeding, and any to all the activities you’re doing, high impact or otherwise.

For more fitting information and also care instructions please visit The Fitting Room.

When will cup sizes D,E,F,G & H be available?

So you have consulted our sizing guide and you’re not DD? No worries. We have production lined up and ready to go for the remaining sizes (D, E, F, G & G), but as a relatively new brand we need to guarantee certain production minimums. That is where you come in.

By signing up here you will let us know you are ready to get your size and we can let you know as soon as we go to production…so you’ll be the first to get your hands on Free to Feed, the nursing sports bra. We cannot wait to bring this product to market and thank you for your support.

What if something isn't quite right with my order?

it is our priority to make sure you are satisfied with your purchase and we want you to love and enjoy your purchase. So, if something isn’t quite right, please let us know by contacting support@motherconnection.com.au as soon as you can.

For more information on returns and exchanges please visit Returns.

Do you ship Internationally?

Yes, we ship to most destinations around the world. To confirm we ship to your selected Country please contact us support@motherconnection.com.au

For more information please visit Shipping Information.

What active sports can I really do in Free to Feed?

If the thought of running, sprinting and jumping up and down with your current milk-filled boobs scares the hell out of you and you are looking for a bra that gives you the confidence to go about your day then Free to Feed is the nursing sports bra you’ve been looking for.

Unlike other popular sports bras on the market, Free To Feed has been designed to enclose your breasts so they are protected, rather than providing support by squashing your breasts into your chest. This allows for better milk flow for your baby, breast volume fluctuation as your milk comes and goes, all while avoiding blocked milk ducts and possible mastitis.

The Free To Feed Bra has been purposefully designed for high impact activities including running, jumping and even horse riding so you can be confident that not only your breasts are protected but so is your milk.

Will I still need to double up with a crop top?
If you still find yourself putting another crop top bra over your current maternity bra to find the support you need when exercising take heart in knowing that with Free to Feed you can ditch the crop top double up! Doubling up your bras to find the adequate support your milk-filled breasts need is neither flattering, comfortable nor convenient when it comes to feeding your baby. Free to Feed features a far superior full coverage design over your cleavage and around your body so you can be assured your breasts will stay in place while exercising.

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